Try Before You Bike: A Fresh New Look for 2025 and Beyond!
Since 2017, Try Before You Bike (TBYB) has helped thousands discover the freedom of cycling—offering an affordable, flexible, and council-backed way to ride. And now, thanks to your feedback, we’re making it even better for 2025 and beyond!
Try Before You Bike: A Fresh New Look for 2025 and Beyond!
Since 2017, Try Before You Bike (TBYB) has helped thousands of people discover the joy of cycling—offering an affordable, flexible, and council-supported way to get started. Now, we’re rolling out exciting changes to make it even easier to hop on a bike, keep riding, and transition from a subscription to ownership seamlessly.
What’s Changing—And Why?
The world of cycling is evolving, and we’re keeping pace to ensure TBYB continues to meet your needs.
A Challenging Market, But a Bright Future!
After the pandemic-driven cycling boom, UK bike sales hit a 39-year low—but enthusiasm for cycling remains strong! More people than ever want to ride, and we’re here to provide the support they need to get started.
E-Bikes Are on the Rise!
E-bikes now account for over 50% of UK bike sales revenue, and we’re making sure they play a key role in TBYB.
More Women Are Getting on the Saddle!
Women now make up 34% of regular cyclists—up from just 25% in 2019! We're proud that two-thirds of our customers are already women, and we're committed to keeping our scheme inclusive and accessible for all.
Cargo Bikes Are Gaining Popularity!
Sales of cargo bikes have surged by 40% in just two years! Whether for families, businesses, or daily errands, these practical and sustainable transport options are now a bigger part of TBYB than ever.
Listening to You: What We’ve Learned
Over the past two months, we’ve been gathering feedback and digging into research to understand what’s working—and what can be improved. Here’s what you told us:
Affordability Matters – Cost is a big factor for many people considering cycling. We’re working closely with our council partners to ensure TBYB remains an affordable way to start and continue your cycling journey.
Confidence is Key – Many would-be cyclists want to start but lack confidence. We’re continuing to provide support and guidance to help beginners feel comfortable on the road.
Awareness is Everything – So many people love the idea of TBYB but either haven’t heard of us or don’t know how it works. We’re stepping up our outreach to make sure more people know they can try cycling in a risk-free, affordable way!
A Better TBYB for Everyone!
To meet our customers' needs, support our partners' goals, and ensure the scheme runs smoothly, we’ve made TBYB even better! Our fresh new approach is designed to help more people not just start cycling—but keep riding for years to come.
Introducing What’s New in TBYB!
1. A Smarter, More Supportive Voucher System
We’re moving away from short-term free trial vouchers, which often left customers disappointed when they couldn’t continue with their bike. Instead, we’re introducing longer-term discount vouchers—giving you more time to build confidence, develop a lasting cycling habit, and smoothly transition to bike ownership. Bonus! You can purchase your bike at any time, and for every month you subscribe, the price drops! With our new voucher system, you’ll save more and pay less if you decide to make the bike yours.
2. Revised Pricing—With More Included for You!
Your monthly TBYB subscription now includes: Free delivery or collection options (coming soon!). Theft & damage coverage (for peace of mind). Flexible bike choices (including pedal, electric, and cargo bikes). Support and guidance from our friendly, experienced team.
3. A Clearer, More User-Friendly Website
We’ve been working behind the scenes to create a fresh new look and improved website! Ordering a bike and navigating your post-delivery experience will be smoother than ever. Our updated site will make it easier to: Understand how TBYB works at a glance. Find the perfect bike for your needs. Explore borough-specific subsidies. Access helpful cycling guides, safety tips, and event information—all in one place! Launch Alert! Our new website goes live early summer—stay tuned for the big reveal! We’ll be sharing all the details across our channels as the date gets closer.
4. More Local Events & Community Engagement
We’re teaming up with councils and community groups to bring you: Local Try Before You Bike events – Check out the bikes, meet other cyclists, and get hands-on support. Targeted outreach & marketing – making sure more people know about TBYB and how to access it.
5. More Bike Options – Including E-Bikes & Cargo Bikes!
We’re always working to make sure our fleet meets the needs of our riders. Whether you need an electric bike for a longer commute or a cargo bike for carrying kids or shopping, we’ve got you covered. Plus, we’re adding exciting new brands to give you even more choice!
How This Benefits You
More affordable – Long-term subsidies make cycling an accessible option for more people.
Easier process – Simple pricing, theft and damage cover included, and clearer information.
More choice – The right bike for your needs, whether it’s electric, cargo, or a standard pedal bike.
Better support – From confidence-building training to local cycling events, we’re here to help you succeed!
Ready to Ride?
TBYB is here to make cycling simple, affordable, and accessible. With these improvements, we’re ensuring even more people can enjoy the freedom of getting on a cycle! Find your borough and get started today: www.peddlemywheels.com/products
